Business Networking – Do you know your ROI?
Have you calculated your actual ROI on your Business Networking activities? If not, why not?
- Periodically you should figure out exactly what it is costing you in not only hard dollars but soft costs to attend any networking function.
- Hard Costs include: Membership Dues, Chapter Dues, etc.
- Soft Costs include: Drive time, Meeting time, and any time that you spend outside of the actual event having a 1-1 with either synergy partners or prospective clients.
Ask yourself, am I getting out of this group or activity exactly what I planned or expected? If not, it might be time to make a change. Look for other networking groups that more appropriately helps you attain your ultimate sales goals.
Peggy P. Edge (c) 2013