Give First—Look for ways to help others! It’s “Your EDGE” Over your Competition!!!

Always, Always, Always find ways to help others.  Why? Because it’s like Zig Ziglar said:

 “You will get all you want in life, if you help enough other people get what they want.”

As an Avid Networker and Connector of People, I’m inclined to find time to do some form of networking.

  • Be proactive to ask prospects and clients how you can help them grow their businesses today.
  • Share your own needs by telling prospects and clients what you are looking for, for example, maybe it’s a warm referral to one of their connections.
  • Ask about their closest competitor.  You don’t have to name them by name, just use the opportunity to find out about who else in their sphere of competition might be a great prospect for your products and services.

After all, if you don’t ask, then you have no opportunity to receive.

When you offer to help others, it your chance to shine in your client’s eyes as a trusted advisor and resource.

Peggy Parker Edge ©2022


Peggy Parker Edge is a Certified Professional Coach, LinkedIn® trainer and LI Profile Makeover Artist, and Business Consultant. To work with Peggy, contact her at:

Networking – How to Create an Effective 30-Second Commercial

How many times have you attended a networking function only to find that everyone there gives virtually the same 30-Second Commercial?  It goes something like this…

“Hi, my name is Lucy Jane Jones and I am an Account Representative for Jones Sales Associates.”  Uh, I sell Wonderful Widgets.  If you have a need of a Wonderful Widget, we give $10.00 discount if you mention my name at checkout.  Hmmm, our office is just down the street on the next corner in the bright shiny high-rise on the left.  Omm, you can call me anytime and I’ll be glad to demonstrate our Widget to you or your office manager.  Lucy Jones with Jones Sales Associates, home of the Wonderful Widget.”

Please, just shoot me!

An effective 30-second commercial absolutely must be:

  • Engaging
  • Creative
  • Educational
  • Memorable
  • Paint a verbal picture for the audience

Nothing is engaging, creative, educational, and memorable or paints a verbal picture about the script above.

To engage your audience, most of us are like 5-year old children.  If you are talking to them, the easiest way to connect with them is to:

  • Ask a question
    • Lucy could have started her commercial with:
      • Let’s see a show of hands. How many of you have seen the Wonder Widget that just hit the market about a month ago?
    • Now in a room of 25-30 people, you would think that 1-2% of the attendees have seen an advertisement run on local television for this new product.

To be creative, Lucy could include a statement that includes the corporate tagline for this new product on the market as her opening statement.

To be educational, Ms. Jones could declare 1-2 key pointers of what the Wonderful Widget will do for you.

To be memorable, bring a sample of the Wonderful Widget for a show-n-tell to her audience.

Finally, to paint a verbal picture, Lucy could enhance her commercial by describing in brief, concise terms, what are the various features of her product.

Now to pull all of these elements together, Ms. Jones will also need to include three elements so that her audience can determine how they can be of assistance to her in the marketplace.

These three elements include:

  • The WHO
  • The WHAT
  • The WHY

WHO – Who are your prospective clients?

  • Who are your prospective clients?
  • What level of management are they?
  • What industries are you looking to penetrate?

WHAT – What product and/or service do you offer?

  • Concentrate on talking about only one product or service at a time.
  • If you have more than one product/service, create different commercials for each.

WHY – Why do people need this product/service?

  • You are describing your Value Proposition to the prospective client.
  • What problem or pain-point does your product address or solve?

You might use the following form to help you craft an effective commercial:

I work with (who)______________________________________________

I provide (what)_______________________________________________

So that or because (Value Proposition)_____________________________

Your Name and Company_______________________________________

You might ask, why do I say my name and company last?  Shouldn’t I say those things first?

No, because your name or company does not engage the audience.  Remember you have to grab their attention with the first few things that you say.

Other things you can do to improve your 30-Second Commercial is to:

  • Start your commercial with a question that helps them to think.
  • Make a statement about something that pertains to your industry or product offerings.
  • Tell a very brief story about how you have helped a client solve a problem. This is particularly effective if you are in a service industry rather than marketing a product.

If you will combine all of the points on crafting your 30-Second Commercial, your audience will be more apt to help you with referrals.

Finally, after you have tweaked your new commercial, try it out on a colleague.  When you are confident that you have whittled it down as lean as you can get, use a timer and practice-practice-practice.

Peggy P. Edge (c) 2016

Business Networking

What is business networking?

Business Networking–what is it?

Is Business Networking about attending a meeting,  gathering  business cards, calling those contacts to sell them?  Absolutely not!

Many of us are sitting at our desks today trying to figure out where we are going in 2017 and how we will get there with our business.  

Let’s explore a few key points that you can work on to get started for the year.

It is: Being Passionate about Giving First.

  • Zig Ziglar wrote in Closing the Sale:  “You can get everything in life you want if you will just help enough other people get what they want.”
  • Most people have the idea that networking is all about getting referrals and sales.
  • However, networking is all about giving first.

It is: Building and Developing Synergy Partners.

  • A synergy partner is someone who is taught how to promote you and your business to others in the marketplace.
  • To build and develop an effective synergy partner, get together with your connections for a sit-down 1-1 to explain and teach them who your best prospects are, what product and service your offer and why someone would want or need your expertise.

It is: Sharing your Expertise and Talents.

  • We all have unique expertise.  Don’t be afraid to share that with others.  Sharing your expertise and talents goes back to your ability to give first.
  • Always be willing to give first.

It is: Being a Resource and Connector of people.

  • Be willing to share your connections with others.  When you give of yourself, then there is always the opportunity for someone to give back to you.

It is: Your EDGE over your Competition!

  • The marketplace is flooded with individuals who have the same products and services to offer.  Many times, the only thing that you will have that distinguishes you over your competition is your connections.

Therefore, to be effective in your networking activities if you give first; build and develop your synergy partners; share your expertise and talents; be a resource and connector of people, then, you will have earned THE EDGE over your competition!


Edge Consultants provide 1-1 personal, group coaching and in-house sales training to corporations.  If you or your sales team would be interested in an in-house and hands-on training on how to maximize these 5 key pointers, call me at 214-725-7626  or check out my website at: for more details.

Peggy P. Edge (c) 2016