“The Edge” Over Your Competition!
Good Morning Everyone,
This blog is going to be all about tips, tricks, and pointers on how to have “The Edge” over your competition.
For 30 years, I have attended sales seminars, heard some of the best in the industry of leadership, management, sales and training.
I realized recently when my husband and I downsized our home that many things that we had collected over the years were going to have to be sold, given away, thrown away, or stashed in the attic.
One of the things that I discovered in cleaning out my office was folders on top of folders of notes from these many seminars that I have attended over the years since I graduated from college in 1976.
Back in those olden days, personal computers had not even hit the market. They would not come along until in 1983-84 thereabouts. At least that was my first recollection of their existence.
Therefore, when you went to any type of seminar, you received a handout of some sort and you took copious notes.
Some of you younger folks who are in sales might say, “What in the world can I learn from tips that are 37 years old?” Well, oddly enough, the basics of selling one-on-one have not changed too terribly much.
For example, many sales organizations still rely heavily on cold calling. They require even their senior account executives to do a certain amount of what we call “dialing for dollars.”
Now days, companies purchase lists of prospective clients that have been tailored made for their particular products and services, streamlined to reach their target market and have been given the name of the contact person to call.
Whether you have been in sales for 40 years or 4 days, your main objective that you have been given by your sales manager is “to go sell something today!”
I will be intertwining a variety of: sales techniques, do’s and don’ts of prospecting, examples of my many years of experience…some are quite humorous…like the time my boss was chewing on my leg as I drove him around to see some of my clients and I threatened to put him out on the side of I-35 in Dallas if he kept berating me! Yes, that is a true story and I was a serious as a heart attack that day, even if it meant that I got fired.
© Peggy P. Edge, 2013